Guiding Quick Decisions

Snap decisions are made all the time. Whether they’re about how to begin tackling a new project, or choosing between a burrito or bowl, many of our decisions are made in an instant. We all make these snap decisions because we are confronted with so many choices each day. Knowing that your peers, clients and coworkers also make snap decisions, it’s important that your messages are sharp and easily understood.

Reaching the word count on an essay has become an art form and a highly cultivated skill for most college students. Abusing the thesaurus, overloading sentences and using superfluous adjectives are all common practices that can form damaging writing habits. In an office setting, where time is extremely valuable, it becomes increasingly important to cut out the clutter and get to the point.

Here are some tips to best influence snap decisions and cut to the chase:

Keep it Simple

One of the easiest traps to fall into when writing is trying to sound intelligent. The reality is that the message of your content is far more important than the words used. In business, your ‘grades’ are based on the impact you have and contributions you make; not the extent of your vocabulary. Keep your message simple by avoiding unnecessary information and clarifying the main points.

Consider your Audience

When presenting or sharing information, the audience isn’t focused on you. They are focused on the message. It’s important to consider what kind of information will be most valuable to the audience. After a meeting or presentation lasting a half an hour, the audience won’t be able to remember everything that was said. Focusing on the needs of the audience will improve your ability to persuade and leave a lasting impact. When creating your presentation, think about what you want your audience to walk away with most prominent in their mind.

People make snap decisions constantly. It’s crucial to ensure that your message is clear, so when a snap decision is made, it’s the right one.

Matt DeBonis is Exec-Comm’s Summer 2017 Marketing Intern. Learn more about Matt.

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