Category Archives: Online Brand

‘Small Mishap’ Or ‘Huge Problem’ – Emails That Don’t Hit The Panic Button

Like many college juniors, my daughter, Magdalen, decided to travel abroad for a semester. Rather than go somewhere in Europe, where I would have gone, she traded the comfort of Boston College for a four-month stint in Uganda. My wife … Continue reading

Posted in Communication Skills, Online Brand, Questions, Writing Skills

Make Your Emails Count: Follow these 5 Steps Before You Hit Send

You may have heard about the Associated Press photo editor who inadvertently inserted part of her cover letter applying for a position as Buzzfeed’s photo essay editor into an image caption for a photo that she then emailed to AP’s … Continue reading

Posted in Communication Skills, E-Mails, Media Skills, Online Brand, Uncategorized, Writing Skills

Enhance Your Online Brand

Are you cold calling potential clients? Sending out resumes and hoping to land an interview with your dream employer? Today, your online brand is usually the first impression you make and is just as important as your in-person presence. A … Continue reading

Posted in Media Skills, Online Brand, Tips Videos, Uncategorized