Simply Said
Simply Said
Simply Said is the essential handbook for business communication.

PRSA Workshop

Executive Presence for PR Professionals Stand Out With Compelling Messages and Engaging Stories


Jay Sullivan, managing partner of Exec-Comm and author of Simply Said, will host a workshop at the PRSA on May 11th.


You are a leader, a rising star, an independent practitioner, or an expert in your field. But how do you stand out from the crowd? Executive presence is no longer a nice-to-have in the global arena — it is essential to win the next deal, land the next assignment, lead a great team, impact change and drive the bottom line.

Solid executive presence is the net effect of how you act, look and communicate. It puts you in the driver’s seat of your success. This program will help you recognize your greatest professional qualities and help you stand out from the competition.

During this workshop, you will acquire skills through hands-on group exercises and coaching. A typical half-hour includes 10 minutes of briefing and 20 minutes of discussion and practice. After attending, you’ll have the skills to manage your personal brand and presence, craft a compelling message and tell engaging stories to support your message.


  • Understand how others perceive you compared to your own self-image.
  • Practice mindfulness to stay in the present moment.
  • Map out memorable stories in a logical, simple format.
  • Appeal to the five senses to best deliver your messages with authenticity.
  • Focus on your personal brand and strengths to come across with great presence.
  • Jay Sullivan

    Jay Sullivan is the Managing Partner at Exec-Comm, and leads the firm’s Law Firm Group. He is an award-winning author and columnist, as well as an Adjunct Professor at Georgetown Law Center and Fordham University School of Law. His book, Simply Said: Communicating Better at Work and Beyond, was released by John Wiley & Sons in 2016, and has since been translated into Chinese, Korean, and Russian.  As a contributing writer for, Jay brings relevant and timely advice on enhancing one’s communication skills to the business community.

    Whether working with groups or in one-on-one coaching arrangements Jay helps professionals have greater impact by teaching them to focus on the needs of their audiences. Jay works closely with the learning and development professionals at many global law firms and financial services firms to customize communication skills solutions.

    Jay joined Exec-Comm after nine years as a practicing attorney. He received his J.D. from Fordham University School of Law in 1989. That year, Jay was named among the first class of Skadden Fellows by the Skadden Foundation. As a Skadden Fellow, Jay acted as in-house legal counsel at Covenant House, a crisis shelter for runaway and homeless teenagers. Following his Fellowship, Jay spent seven years practicing insurance law on behalf of Lloyds of London.

    After graduating from Boston College in 1984, Jay spent two years in the Jesuit International Volunteer Corps, teaching English. His book about that experience, Raising Gentle Men: Lives at the Orphanage Edge, was named the 2014 Best Book by a Small Publisher by the Catholic Press Association. Jay was a featured columnist on communication skills for the New York Law Journal, and has been published in Readers Digest, Catholic Digest, Parents Magazine, The Golfer, and The New York Times.

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