PLI Program 2013

Basic Negotiation Skills


Join Doug for a new PLI program on Basic Negotiation Skills to be held on January 14, 2013 in San Francisco. This session will be delivered live and over webcast.

Doug brought together expert colleagues from a variety of legal backgrounds to share their best practices for successful negotiations. Whether you are new to practice or want to hone your negotiation style, this program is designed to help you gain confidence in every negotiation you conduct.  There will be real world examples and techniques you can use to effectively negotiate in any setting.

The distinguished faculty and Doug will discuss:

  • How to follow the six steps of a successful negotiation
  • Organizing a strategy before, during and after a negotiation
  • Identifying the three types of negotiations and when to use each
  • Creating and using currencies during a negotiation
  • Bargaining and offering concessions effectively
  • Preparing tactics and avoiding ploys during a negotiation

This session is eligible for CLE credits.

  • Doug MacKay

    Doug specializes in media training, presentation skills, business writing and consultative selling in group settings or private consultation situations. His clients include Microsoft, Diageo and HSBC.

    Doug brings over 20 years of experience in the business of communications and marketing to Exec-Comm.  He was Director of Custom Publishing for Gruner + Jahr USA Publishing, where he created magazines for Target and Nordstrom. He worked as an Assistant Vice President for Chemical Bank's Private Bank and three New York advertising agencies.

    In conjunction with Exec-Comm CARES, Doug works with the several non-profit Boards of Directors, presenting programs on leadership styles, collaborative problem solving and active listening skills. These clients include Trinity Episcopal Cathedral, the Miami Beach Botanical Garden, Pridelines Youth Services, and SCORE: Counselors to America’s Small Businesses. 

    Doug graduated from Vassar College with a B.A. in English and received an M.B.A. in Marketing from New York University.

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