When a business crisis occurs, your organization must deal with two crises - the crisis itself and the public's perception of the crisis. This seminar prepares your executives to control and communicate your corporate message during a crisis to the media and to your targeted audiences.
Objective & Benefits
- Project an empathetic, professional and credible corporate image
- Quickly organize thoughts for "remote live" media interviews
- Prepare for and deliver a negative news announcement
- Control investigative reporters and the flow of any interview
- Adjust responses and demeanor for various audiences and issues
- Create and bridge to an effective corporate message
- Conduct a crisis news conference
- Successfully testify at public hearings
Course Details
- 1 - 2 day course
- 14 exercises
- 7 digital recordings
This seminar is recommended for any member of your crisis management team or company spokesperson.
Customizing
All of our seminars can be customized to meet your group size, timeframe and specific training need. Please contact us to discuss your need.
