When a crisis occurs, government agencies must deal with two events: the situation itself and the public’s perception. This seminar, Crisis Communication, prepares government agency professionals to control and communicate the agency’s message during a crisis to the media and to targeted audiences.
Training Techniques
Attendees participate in simulated interviews, conduct reactive press conferences, and handle question and answer sessions. Optional activities include conducting a mock tabletop crisis drill with your entire crisis team. The program includes extensive digital recording, intensive instructor coaching and group feedback.
Objective & Benefits
- Project an empathetic, professional and credible corporate image
- Quickly organize thoughts for "remote live" media interviews
- Prepare for and deliver a negative news announcement
- Control investigative reporters and the flow of any interview
- Adjust responses and demeanor for various audiences and issues
- Create and bridge to an effective corporate message
- Conduct a crisis news conference
- Successfully testify at public hearings
Course Details
- 1 - 2 day course
- 14 exercises
- 7 digital recordings
This seminar is recommended for any member of your crisis management team or spokesperson.
Customizing
All of our seminars can be customized to meet your group size, timeframe and specific training need. Please contact us to discuss your need.
