Simply Said
Simply Said
Simply Said is the essential handbook for business communication.

Business Context

Tomorrow a reporter is interviewing you about your firm’s role in a controversial matter. What should you say? What’s your key message? How will you handle challenging questions? Will this interview go well? How should you prepare?

Challenge & Solution

Whether it’s good news or bad, interacting with a reporter is challenging. Before beginning an interview, you need to feel prepared for the array of questions that might come. That preparation requires a consistent message and the communication agility to bridge back to that message.

Exec-Comm’s Managing the Media program gives you the skills to face reporters, feeling calm and confident by practicing every aspect of a hard-hitting interview.

Participant Benefits

After participating in this program, you will:

  • Project a professional and credible corporate image appropriate for any situation
  • Quickly organize thoughts for media interviews
  • Understand media relations and a reporter’s intent
  • Control hostile and off-putting questions
  • Adjust responses and demeanor appropriately for various audiences and issues
  • Create and bridge to an effective corporate message
  • Control the flow and direction of an interview

Interactive Learning

You will acquire skills through video recording, group exercises, business specific interviews, and instructor coaching.  A typical half-hour includes about 10 minutes of briefing and 20 minutes of practice and skill building.

Customization & Sustainability

  • Content: We can tailor the title, skills, exercises, and timing to meet your needs.
  • Setting: This program works in large group, small group, and one-on-one settings.
  • Duration: From standard two-day programs to brief showcases or webinars, we can work within your timeframe.
  • Sustainability Tools: We provide “skills trackers,” checklists, planners, email reminders, access to, continued instructor access, and our book, Simply Said, to extend the learning and increase skill retention.


7 credit hours