Challenge & Solution
Whether it’s good news or bad, interacting with a reporter is challenging. Before beginning an interview, you need to feel prepared for the array of questions that might come. That preparation requires a consistent message and the communication agility to bridge back to that message.
Exec-Comm’s Managing the Media program gives you the skills to face reporters, feeling calm and confident by practicing every aspect of a hard-hitting interview.
Participant Benefits
After participating in this program, you will:
- Project a professional and credible corporate image appropriate for any situation
- Quickly organize thoughts for media interviews
- Understand media relations and a reporter’s intent
- Control hostile and off-putting questions
- Adjust responses and demeanor appropriately for various audiences and issues
- Create and bridge to an effective corporate message
- Control the flow and direction of an interview
Interactive Learning
You will acquire skills through video recording, group exercises, business specific interviews, and instructor coaching. A typical half-hour includes about 10 minutes of briefing and 20 minutes of practice and skill building.
Customization & Sustainability
- Content: We can tailor the title, skills, exercises, and timing to meet your needs.
- Setting: This program works in large group, small group, and one-on-one settings.
- Duration: From standard two-day programs to brief showcases or webinars, we can work within your timeframe.
- Sustainability Tools: We provide “skills trackers,” checklists, planners, email reminders, access to ECLearn.exec-comm.com, continued instructor access, and our book, Simply Said, to extend the learning and increase skill retention.
Credits
7 credit hours
