Engage Your Audience Using Visuals

a200314418-001Did you know almost 85% of the information your audience remembers comes through their eyes? To make an impact and leave a lasting impression, we suggest you use visual aids during your informative presentations.

Here are the top three reasons to use visuals:

Your audience will remember more

Between 80 and 85% of the information stored in your memory gets there through your sense of sight. Choose images that support your message and connect with the audience.  In addition, avoid using text-laden slides.  One compelling graphic or phrase per visual will help the audience remember what you said.

You control the agenda

Using visuals helps you control your agenda. Often during a presentation, you will get sidelined with questions and tangent topics. Using visuals will help you stick to the agenda and control the audience. After you respond to a question, you can use your visual to transition back to the presentation and reinforce your main message.

You won’t forget what you need to talk about

Not only do visuals help you control the agenda, but they also ensure you won’t forget what you want to say. Visual cues help you recall information with ease. Each image should represent one thought. Then, as you look at the visual, you will naturally elaborate on that thought. If you forget a point you want to make, you can glance back at the image to refresh your memory.

So remember, the next time you are going to present, be sure to include visual cues to help you direct your agenda, remember what you want to say, and in turn help your audience remember your message.

Please share your thoughts about using visuals during a presentation in the comments below.

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